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The love from automotive fans and experts for the BMW line of vehicles has grown from a steady commitment to excellence. Events like "Bimmer Fest" in Santa Barbara, California show how far the company has grown from its roots in Bavaria during World War I. The Bavarian Motor Works was established by engineer Karl Rapp in 1917 in the midst of an unprecedented military conflict in the region. The company's early commitment to excellence in aircraft engines and railway brakes was transferred to automobiles following World War II.
People from all walks of life have enjoyed BMW cars because there is something for everyone. Older couples can purchase the top notch two seater that is available at dealerships in England and the United States. Families and people concerned about safety can use the company's SUV offering which utilizes a V12 engine while maintaining their tradition of durable construction. As the market expands into the Middle East and Asia, new vehicles with higher technological thresholds will be created to meet the traditions set by Karl Rapp a century ago.
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