Even with other manufacturers attacking on all flanks, it's easy to see why
Chrysler has maintained its king-of-the-hill status in minivans. The blend of performance, styling, comfort, durability and sheer vehicular moxie has sustained the appeal of the Chrysler lines as competitors have tried to improve on the original theme.
Some of these competitors are undeniably successful - the Ford Windstar, for example.
Still, Chrysler owns this category. Since inventing the minivan in 1984, Chrysler has sold four million of them. Chrysler minivans still account for half of the market, which continues to expand, and the Dodge Caravan remains No. 1 in the segment.
Loyalty is so strong that many customers are driving their second or third one.
True, the current Dodge Caravan appears dated next to some of the newer entries. The same can be said for its all-but-identical siblings, the Plymouth Voyager and the Chrysler Town & Country. But that won't last for long, with a completely redesigned Chrysler minivan lineup due for release in early '95.
Meanwhile, Chrysler has continued its refinement of the current line, which rolls into its final months with quieter operation and better ride quality. next page