As it has so often,
Chrysler Corporation broke new ground regarding small
cars when it unveiled the Neon, sold under the same name through Dodge
and Plymouth dealers, for the 1995 model year.
The small car rulebook to that point seemed to state that basic transportation
was synonymous with subcompact econobox. It had to have a homely exterior
that screamed cheap, its performance had to be sluggish and the ride uncomfortable.
Forget all that. The Neon tossed out that rulebook, and its looks remain
fresh two years after its introduction. Its design still rates as innovative
in the way it creates more room for people and cargo. Its driving performance
is spunky. And it's chock-a-block with personality. Yet it still is cheap,
with a base price of just under $11,000 for a base coupe.
Although there have been adjustments--ongoing detail improvements, an
optional engine and new model variations--the Neon remains fundamentally
unchanged. Mechanical refinements for 1997 focus on making the Neon quieter,
while new interior features include a midline AM/FM/CD audio system, new
fabrics and fresh color choices. The new colors for 1997 are Deep Amethyst
Pearl and Lapis Blue. Also, the full armrest console is now standard on
all models.
Neon appears to have blazed a new trail for small cars, as many of the
recently redesigned models have become more stylish and personable as well,
most notably the recently updated Ford Escort and Mercury Tracer. Other
rivals, and there are many, are the Chevrolet Cavalier and Pontiac Sunfire,
the Honda Civic, Toyota Corolla and Tercel, Mitsubishi Mirage, Nissan Sentra,
and Mazda Protege. next page