Ford has touted itself as the "Better Idea" company in years past. Its biggest Better Idea to date, the massive
Expedition, may well be considered a Best Idea, judging from the horde of cash-in-hand customers queuing up at Ford
dealerships. Assembly plants are working full steam to meet the demand for the the Expedition, and its luxurious
near-twin, the Lincoln Navigator.
Ford and Lincoln dealers are trying to get them as quickly as possible, but buyers have recently been placed on
waiting lists. Enough Expeditions are now trickling into the Ford dealerships that buyers can drive one home. Those
wishing to purchase a Navigator should expect to wait for awhile to get one.
Why is the Expedition so successful? We think its success goes beyond the current enthusiasm for large
sport-utilities. And we think it goes beyond the shortage of contenders; only the GMC and Chevrolet Suburbans
compete in this big size class. We think the Expedition is selling like hot cakes because it does everything it was
designed to do and it does it well. Its good looks certainly don't hurt, either.
This year does not bring major changes to the Expedition because it is only in its second year of production.
And the folks at Ford wouldn't want to change a thing. In fact, the only things setting the 1998 version apart from
its predecessor are the availability of some additional paint colors. The Expedition has also been certified as a
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